KPIs: Your Business GPS for When to Persist, Pivot, or Pause

Let’s get real—running a business without tracking KPIs (Key Performance Indicators) is like driving blindfolded and hoping you end up somewhere fabulous. Spoiler: You probably won’t.

KPIs are your dashboard lights, your GPS signals, your very own business crystal ball. They tell you what’s working, what’s tanking, and when it’s time to call it quits or change lanes. But here’s the twist most miss: KPIs aren’t just numbers. They’re strategic tools you use to decide if you should persist, pivot, or pause. Yup, three power moves every savvy entrepreneur needs down pat.

Introduction to KPIs

We’re going to talk a little bit today. Well, a lot about KPIs. Now, what that means in the great industry of business industry is it stands for key performance indicators. What’s important that people understand is that there’s KPIs for every aspect of your business. So, I mean, you can generate KPIs for how effective you are as a parent. I mean, it’s just key performance. Basically, it’s just a description of, how do we measure that what I’m doing is creating the impact and the results that I want it to have? So it’s just a measuring tape that says I am going in the direction I want to go in. Okay? So they can be for anything.

Common Uses of KPIs

You will hear them most often associated in marketing and to some extent, sales. But if you look at Google Analytics, that’s just KPIs for your website, like, if you look at your numbers for social medias, just KPIs for your social media that it all it is, is just these metrics, by what we by which we say is it are the efforts and the resources I’m putting into something getting me What I expect to get from it.

Purpose of KPIs: Persist, Pivot, or Pause

And you use KPIs for the purpose of determining one of three things. Do I persist in what I’ve been doing? Do I pivot? In other words, I need to course correct a little because I’m getting something but I’m not getting the full thing. Or do I pause like, you know what? This isn’t working. Data is telling me it’s not working. I stop. Okay. KSB calls it killing the Darling. As female founders, we don’t like to completely eliminate, you know, killing the Darling. We don’t want to cut anything off. So that’s why I use the word pause, so that we all don’t have the reaction to, oh, my God, I killed it after I spent all these reasons. No, we’re just hip hop. It could come back. Wait five minutes, and that buyer behavior changes. So you have to just, you know, kind of keep an eye on that.

Key Profitability Indicators: Beyond Numbers

So when we looked at it, when I am specifically building a KPI that is specific to profitability, we decided to take over that P and instead of making it performance, its key profitability indicator, and it has more to do than just numbers, and that’s important to me, that all of you hear that it is more than just numbers.